It’s OK to Tout Good News

Dan Wardby Dan Ward, APR, CPRC

Thank goodness for Dilbert.

If I hadn’t looked for the strip today, I might have missed this one-paragraph story buried on the bottom of page 8.

Newspaper Circulation Up

I’d expect that a story announcing the first increase in circulation revenue in a decade would warrant a little more ink in the (ahem) newspaper!

Note to the Sentinel:  you can learn something from the PR folks with whom you often work.  It’s OK to tout good news.

Category: Dan Ward, APR, CPRC, Taking Aim Tags: , , 4 Comments

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