Hope + Change

Pynn Rogerby Roger Pynn, APR, CPRC

No.  This is not about politics.  It is, however, about the future.

I spoke last night to a University of Central Florida journalism class … mostly sophomores taking their first journalism course … and their interest in attention to detail and the purpose of reporting gave me hope that the core reporting so necessary to our society will not be lost as our media habits change.

Sure, we may be reading our news on a 7” tablet (oh, pulp how I’ll miss you), but these kids knew that at the heart of their careers was the need to inform and educate – and, yes, to entertain.  And they knew that it isn’t about their opinions and beliefs, but about facts and data important to readers.

I hope they stay the course.  Although some will choose other fields such as public relations, many of them clearly want to be part of something important.  I told them I only wish I were around to see the incredible changes they will experience, because the pace of transition we’ve seen in the early stages of the digital generation will only increase and can only be expected to deliver amazing opportunity.

Category: Roger Pynn, APR, CPRC, Taking Aim Tags: , , No Comments

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