Is My PR Strategy Working?
by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »
Category: Heather Keroes, APR
Tags: PR Measurement, PR Strategy, Public Relations Measurement, Public Relations Strategy No Comments
Why Your Plan is Bananas Without Research
by Heather Keroes, APR “Research” … for some, the word evokes excitement (I’ll raise my hand here). For others, just the mention of “rese... Read More »
Tags: PR Firm Orlando, Public Relations Agency, Research, Strategic Plan, Strategy No Comments
!!NOW HIRINIG!!
by Heather Keroes, APR Do I have your attention? Between the all-caps headline, exclamation points and obvious misspelling of “hiring,” I’d... Read More »
Tags: Advertising, Blog, Writing No Comments
From Papercuts to Smartphones and Back Again
by Heather Keroes, APR I’m an addict. It’s a Saturday morning and I am glancing down at my iPhone while attending a child’s birthday party.... Read More »
Tags: Marketing Communications, PR Firm Orlando, Social Media, Technology No Comments
Cracker Jack: It’s All About the Prize
by Heather Keroes, APR When a mysterious benefactor left a basket of Cracker Jack boxes in our break room this morning, I was only too happy to hel... Read More »
Tags: Customer Experience, Marketing Communications, Strategy 3 Comments