Category: Heather Keroes, APR

Is My PR Strategy Working?

by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »

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Why Your Plan is Bananas Without Research

by Heather Keroes, APR “Research” … for some, the word evokes excitement (I’ll raise my hand here). For others, just the mention of “rese... Read More »

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by Heather Keroes, APR Do I have your attention?  Between the all-caps headline, exclamation points and obvious misspelling of “hiring,” I’d... Read More »

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From Papercuts to Smartphones and Back Again

by Heather Keroes, APR I’m an addict.  It’s a Saturday morning and I am glancing down at my iPhone while attending a child’s birthday party.... Read More »

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Cracker Jack: It’s All About the Prize

by Heather Keroes, APR When a mysterious benefactor left a basket of Cracker Jack boxes in our break room this morning, I was only too happy to hel... Read More »

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