Category: Heather Keroes, APR

Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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Is My PR Strategy Working?

by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »

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Why Your Plan is Bananas Without Research

by Heather Keroes, APR “Research” … for some, the word evokes excitement (I’ll raise my hand here). For others, just the mention of “rese... Read More »

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by Heather Keroes, APR Do I have your attention?  Between the all-caps headline, exclamation points and obvious misspelling of “hiring,” I’d... Read More »

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From Papercuts to Smartphones and Back Again

by Heather Keroes, APR I’m an addict.  It’s a Saturday morning and I am glancing down at my iPhone while attending a child’s birthday party.... Read More »

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