by Vianka McConville
While the ultimate measure of success in public relations is meeting and exceeding client goals, it’s nice to receive recognition from your peers as well. I’m proud to say our team was recognized for several exciting public relations programs and projects at the recent Florida Public Relations Association Golden Image Awards Gala, giving us more trophies and plaques to decorate the halls and walls of our office.
C&P took “home the gold” (the gala was Olympics themed) with the top scores in each category for the following programs and projects:
- The Corridor’s annual magazine as a tool to tell the story of a growing high tech region and of the pioneers who push innovation forward locally. The magazine served to introduce media to the region, earning coverage and exceeded circulation by 1,000 copies over the previous year.
- Promotion of The Corridor’s 20th anniversary, divided between an industry luncheon and support from Florida Trend to feature the region. These efforts recognized long-time partners and further shared The Corridor’s message beyond the 23-county region.
- National Airlines’ launch into commercial flights through media events and outreach which exceeded objectives for media coverage by 300 percent, and was planned and implemented in only three weeks.
Additionally, we received an Award of Distinction for C&P’s For The Win digital magazine, celebrating our firm’s 30th year in the business. The magazine achieved an impressive 49 percent email open rate and increased social media engagement on the firm’s Facebook page.
It’s an honor to be part of a team that is ready, willing and able to go above and beyond for our clients. These awards are just a small glimpse into our work.