Category: Elizabeth Lytle

The New York Times is Calling … Are You Prepared?

 by Elizabeth Lytle Back in February, we discussed targeted communications and the importance of building relationships with the right media rathe... Read More »

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Moving the Needle with Targeted Communications

 by Elizabeth Lytle Every communications practitioner dreams of landing the front cover of The New York Times for their organization or client, ri... Read More »

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Influencer Marketing & Shaping Consumer Behavior

by Elizabeth Lytle At the end of the day – regardless of market, size or product offering, for-profits and nonprofits alike – every organizatio... Read More »

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A Better Way to Mind Your Manners

by Elizabeth Lytle As children, we are taught to say “please” and “thank you,” two phrases widely recognized as the most fundamental tenets... Read More »

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