Did Amazon Learn from Our Five Steps?

by Kim Taylor

Curley & Pynn has long been known for its Five Steps to Professional Success.  They define how we approach client service and are the basis for our company culture.

So, when I read about Amazon’s latest patent filing for a process called “Anticipatory Package Shipping,” I saw an immediate connection to how we think.

Essentially, Amazon will use its software to track customers’ online activity including previous order history on their site, wish lists, what they search for, and even how long their mouse might hover over an item.  In anticipation of the customer actually buying the merchandise, Amazon will ship the item to the nearest distribution center and in some cases maybe right to the customers’ door.

Our fourth step:  Anticipate, Don’t Wait to Be Asked, is our Amazon-like approach to looking over the horizon at client needs and anticipating emerging opportunities before being asked to do so.

Category: Taking Aim Tags: , , No Comments

How Much Should I Spend on Public Relations Services?

by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already exp... Read More »

Five Ways PR Pros Can Improve Their Media Relations

by Matt Reed Before joining Curley & Pynn Public Relations Management, I worked in local newsrooms for 25 years ... Read More »

Media Interview Rules Still Apply in the Age of Zoom

by Dan Ward, APR, CPRC We may have thought we’d be completely back to normal by now, but COVID-19 had other ideas. ... Read More »

Comments are closed.