Category: Dan Ward

It’s Not Delivery. It’s Anonymous. And Wrong.

by Dan Ward Like many PR people, I’ve been monitoring reaction to the @DiGiorno Twitter debacle, in which the person behind the company’s Twitt... Read More »

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“Do the Right Thing” is No Longer Enough

by Dan Ward I recently wrote about the First Rule of Public Relations: Do the Right Thing (hat tip to Frank Stansberry).  The rule is a good remin... Read More »

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First Rule of Public Relations: Do the Right Thing

by Dan Ward Those who work at Curley & Pynn are often reminded of their responsibility to lead in their profession and lead in the community. ... Read More »

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Want to Avoid Negative Reviews? Provide Better Service.

by Dan Ward Mashable reported on Monday about the Union Street Guest House in Hudson, NY, which threatens to fine guests $500 for negative reviews.... Read More »

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Don’t Repeat Negative Language

by Dan Ward One rule of media training that we stress time and again in our Message Matrix® program is “don’t repeat negative language, even t... Read More »

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