COVID-19: Rules for the Road Ahead

Pynn Roger by Roger Pynn

If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer.

No, this is not a commentary on the quality, features or price of Mazdas. Read on.

When many competitors are telling you they have special pricing “in these difficult times” and can deliver your new car to your home so you don’t have to come out and shop when all the guidance is to “STAY HOME!,” Mazda turned its ad buy into a reinforcement of everything the experts are telling us.

Note to anyone struggling to sell in these difficult times: it is OK to keep communicating. In fact, it is more important than ever. But think before you speak.

My guess is it will pay off big time for the Japanese carmaker when people can actually go stroll through showrooms in search of their new ride.


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