COVID-19: Rules for the Road Ahead

Pynn Roger by Roger Pynn

If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer.

No, this is not a commentary on the quality, features or price of Mazdas. Read on.

When many competitors are telling you they have special pricing “in these difficult times” and can deliver your new car to your home so you don’t have to come out and shop when all the guidance is to “STAY HOME!,” Mazda turned its ad buy into a reinforcement of everything the experts are telling us.

Note to anyone struggling to sell in these difficult times: it is OK to keep communicating. In fact, it is more important than ever. But think before you speak.

My guess is it will pay off big time for the Japanese carmaker when people can actually go stroll through showrooms in search of their new ride.

#KudosMazda.

Category: Roger Pynn, Taking Aim Tags: , , , , No Comments

How Much Should I Spend on Public Relations Services?

 by Kacie Escobar Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experi... Read More »

Five Ways PR Pros Can Improve Their Media Relations

by Matt Reed Before joining Curley & Pynn Public Relations Management, I worked in local newsrooms for 25 years ... Read More »

Media Interview Rules Still Apply in the Age of Zoom

 by Dan Ward We may have thought we’d be completely back to normal by now, but COVID-19 had other ideas. While man... Read More »

Comments are closed.