Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Mind Your Measures: Social Media Metrics that Aren’t Skin Deep

 by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »

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Podcasting Tips from the Pros, Part 2: The Essentials to Launch a Successful Podcast

 by Rachel Ilardi A few weeks ago, we discussed the importance of podcasts, how to know if it’s the right platform for your brand and what you s... Read More »

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Understand Who Signs Your Paycheck

 by Roger Pynn Public relations professionals are taught how to identify audiences from employees to retirees, stockholders to stakeholders, and j... Read More »

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Podcasting Tips from the Pros: The Ins and Outs of Adding Podcasts to Your Marketing Toolbelt

 by Rachel Ilardi Over the last several years, podcasting has taken the world by storm. Since 2017, the number of monthly podcast listeners in the... Read More »

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Moving the Needle with Targeted Communications

 by Elizabeth Lytle Every communications practitioner dreams of landing the front cover of The New York Times for their organization or client, ri... Read More »

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