Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Tips for Finding the Right PR Partner

by Heather Keroes, APR When you add someone new to your team, undoubtedly you take great care to make sure that hire is the right fit and is someon... Read More »

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Five Tips to Optimize Your Videos for Social Media

by Danielle Benghiat By 2022, most social media content will be video, no doubt driven largely by the decisions of marketers who know videos receiv... Read More »

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How to Respond When Things Get Negative on Social Media

 by Kacie Escobar, APR Most marketers are in the business of making public statements, but there’s just something about addressing issues on soc... Read More »

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The State of Travel & Tourism Media: How to Land Your Pitch

 by Danielle Benghiat I’m sure we all wish we had a looking glass that could have predicted how our lives would be changed by the COVID-19 pande... Read More »

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Mind Your Measures: Social Media Metrics that Aren’t Skin Deep

 by Kacie Escobar Last week, Microsoft announced an upcoming change in its default font from Calibri, the 14-year-old brainchild of Lucas de Groot... Read More »

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