Curley & Pynn Celebrates 40th Anniversary with Launch of New Public Relations Project Services
January 8, 2024
By Kacie Escobar, MBA, APR
ORLANDO, Fla. (Jan. 8, 2024) – In conjunction with its 40th anniversary celebration, Curley & Pynn Public Relations Management – The Strategic Firm® – is launching new project services that reflect the strategic communications needs and wants of companies operating in today’s dynamic business environment.
These new strategy-based project services are ideal for the growing number of companies and organizations that seek the right research, analysis and tools for communications alignment to drive their business forward.
“Over four decades, our team and our expertise has grown with a focus on special projects that have contributed great value to the partners with which we have worked,” said Curley & Pynn President Dan Ward, APR, CPRC. “We realized these custom-built projects are more and more of what organizations need and want right now. So, we listened and have launched several in-demand project services that complement our core business of long-term, retainer-based client relationships.”
Curley & Pynn’s project services are built on decades of experience managing targeted programs for long-term client partners and include:
- Communications Audit – A thorough content review, SWOT analysis and stakeholder interviews, as well as detailed recommendations, to help clients build a powerful and consistent brand persona across the right communications channels to reach and influence their target audiences.
- Social Media Audit & Workshop – A comprehensive evaluation of social media strategy, including detailed analytics, brand persona development, and specific recommendations for content and engagement.
- Corporate Social Responsibility (CSR) Audit – In-depth leadership meetings, research and analysis to optimize community relationships and engagement, ensuring CSR efforts are aligned with the organizational mission and values, making a positive impact and supporting business objectives.
- Message Development & Spokesperson Training – Customized, strategic messaging and an interactive training based on Curley & Pynn’s Message Matrix® platform that will empower spokespersons with the tools and confidence to communicate their messages effectively for media interviews, community presentations and more.
- Community Outreach Events – Customized plans and execution of open houses, community workshops and similar events designed to engage key stakeholders in two-way conversations about issues with the potential for reputational impacts.
“We know marketing and communications leaders often struggle to find the time or simply lack the resources to conduct extensive research, analysis and planning required for effective decision-making,” said Kacie Escobar, MBA, APR, Curley & Pynn vice president and head of business development. “Our services are specifically tailored to address this challenge, providing the data, insights and support leaders need to guide their work and, most importantly, their strategy. We’re experts in these five project areas, and we know they bring a tremendous level of value, impact and ROI.”
For more information about Curley & Pynn’s special project services, contact Escobar at [email protected].
About Curley & Pynn Public Relations Management
Curley & Pynn Public Relations Management – The Strategic Firm® – is an Orlando-based public relations and marketing communications agency founded in 1984 on the insights of top executives and decades of corporate communications experience. The team builds and manages award-winning communications programs to shape perception, align with key stakeholders and cultivate influence for leading brands in the industries driving Florida’s economic growth, including energy, higher education, technology and tourism. For more information, visit thestrategicfirm.com and follow us on LinkedIn.
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