Tag Archives: Strategy

Big Data Point

by Roger Pynn It isn’t often I disagree with him, but marketing guru Seth Godin seems to have missed something when he wrote about the appeal of ... Read More »

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Rebranding the Pig

by Kim Taylor We all know pork as “the other white meat” … the hugely successful ad campaign from the 80s still resonates today.  But, not e... Read More »

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Would You Buy Shoes from a Truck?

by Heather Keroes Food trucks touting everything from Korean BBQ and tacos to the sweeter delights of cupcakes and crepes have no problem attractin... Read More »

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Business Lessons from the Kardashians?

by Dan Ward Thanks to an invitation from my friends at Florida Power & Light, I had the opportunity to attend the Daytona Beach Chamber of Comm... Read More »

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Is Our Staff Un-American?

by Kim Taylor A story on the “Today” show this morning indicated that Americans aren’t taking all of their vacation time.  According to Expe... Read More »

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