Tag Archives: strategic plan

Location, Location, Location

by Dan Ward When planning a special event, the walk-through is critical.  You look at the space and account for placement of signage, locations fo... Read More »

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For The Win

by Vianka McConville While the ultimate measure of success in public relations is meeting and exceeding client goals, it’s nice to receive recogn... Read More »

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On Managing a Crisis: Chipotle

by Vianka McConville Is my Chipotle burrito safe to eat? After many months, I’ve decided that, for me, the answer is yes. Since August 2015... Read More »

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Aligning Actions with Company Values

by Kim Stangle In a completely mind-blowing move, outdoor retailer REI is closing their stores on Black Friday and paying their 12,000 employees to... Read More »

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What’s Your Brand Worth?

by Kacie Escobar Would you change your brand for $20 million?  That’s the question facing upstate New York’s Paul Smith’s College.  Accord... Read More »

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