Tag Archives: Strategic Plan

Marketing in the COVID Age: The Economy is Reopening! Now What?

 by Dan Ward As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for the return of their customers. ... Read More »

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Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply

 by Dan Ward It’s hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll never forget the first words R... Read More »

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Start Preparing Your Business Now for Life After COVID-19

by Dan Ward The most effective crisis plans are developed long before a crisis hits. The same is true for recovery plans. If you haven’t already ... Read More »

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Keep Calm and Keep Talking

by Dan Ward We often remind clients to “always discuss what you sell,” taking every opportunity to advocate for your company and its products o... Read More »

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Why Your Plan is Bananas Without Research

by Heather Keroes “Research” … for some, the word evokes excitement (I’ll raise my hand here). For others, just the mention of “research... Read More »

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