Tag Archives: Media Relations

Don’t Repeat Negative Language

by Dan Ward One rule of media training that we stress time and again in our Message Matrix® program is “don’t repeat negative language, even t... Read More »

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Stand by for Robo News

by Roger Pynn Just when you thought it couldn’t get any worse, the Associated Press introduces automated news writing.  As if CNN (the Commentat... Read More »

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by Roger Pynn Not sure whether I loved this or hated it, but I have to admit this JetBlue ad layout (snipped from the Orlando Sentinel’s online e... Read More »

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Ask Different Questions, You’ll Get Different Results

by Dan Ward Once the search for MH 370 is over, CNN might want to search next for its polling credibility. Its latest CNN/ORC Internal Survey as... Read More »

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When in Doubt, Spell It Out

by Kim Taylor The Associated Press (AP) has made some rather controversial shifts in style this year.  Many of us have yet to recover from the ab... Read More »

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