Why Aren’t They Calling It Public Relations Redefined?

Pynn Rogerby Roger Pynn

I guess you know you’ve been around too long when for the second time in your career you see people organizing to try to define what you do.  The Public Relations Society of America and ten other professional societies around the world have joined what is called the “Public Relations Defined” initiative.  I’m not sure why they put it in quotes, but I am sure of one thing:   if they ever agree, it will be around some definition sure to make me yawn.

I wonder if the professional organizations that support hardware stores have gotten a grip on what they do.  Most of us, I think, would say “they sell hardware and hopefully tell people how to use what they sell.”

For Pete’s sake, we help people communicate and build relationships and in the process we take advantage of a constantly changing set of tools.  Best wishes to the initiative.

Category: Roger Pynn, Taking Aim Tags: , , No Comments

Goodbye Social Media?

by Roger Pynn A new study from a group called Project Information Literacy reveals that the rumor mill, not social medi... Read More »

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »

Value(s)

by Roger Pynn I’ve been pondering the difference between value and values more and more lately as I read about mill... Read More »

Comments are closed.