What’s in a Name?

by Kim Taylor

Last week, I received an unusual phone call.  The woman on the other end of the phone had a request for me:  she’d like my name … my Twitter username to be exact.

She proceeded to explain that she was calling on behalf of a fashion designer in NYC who shares my name, Kimberly Taylor.  And as the publicist for said designer, she was experiencing difficulty with the “branding” because there was often confusion between her Twitter account and mine.

Admittedly, I had received a few misdirected tweets, but nothing to indicate that the Twittersphere was up in arms about the name confusion.

She went on to explain that “I’m just a person” and they’re working on a “brand.”  I’m not sure about you, but I don’t think that’s the most convincing or endearing argument to make.

Furthermore, I wasn’t about to school another PR person about branding.  Branding is more than just a name.  A brand is a promise you make to your customer.

So, my questions to you are:  What’s in a name?  And, would you give yours up?

Category: Taking Aim Tags: , , 6 Comments

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