What Message Are You Sending with Your Materials?

by Kerry Martin

When news broke about the millions of materials that the Environmental Protection Agency (EPA) had printed just to be thrown away, governmental watchdogs cried foul about the wasteful spending of taxpayer dollars.

I have a far bigger issue with the fact that an agency responsible for the well-being of our environment is still using printed materials (with an excess of 140 tons of paper a year) to communicate with its audiences.

Don’t get me wrong … I do think that there are always times when the most appropriate way to inform your customers is to get some physical reminder into their hands, and we often consult our clients on producing fliers, brochures, fact sheets and even magazines.  But in this day and age, where nearly 75 percent of U.S. households have access to the Internet, how is digital communication not being exploited more by an organization like the EPA?

We’ve worked before with clients in the construction industry (engineers, architects and others) to maintain environmentally conscious practices for their communication efforts such as switching regular newsletters to digital and using paper certified by the Forest Stewardship Council.  It sends a message to customers and clients that you practice what you preach.

I guess the EPA hasn’t figured that out yet.

Category: Taking Aim Tags: , , 4 Comments

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