Tylenol Legend Passes Away at 87

by Vianka McConville

James Burke was Johnson & Johnson’s CEO from 1976 to 1989.  He was the man behind the handling of the “Tylenol comeback.”  The crisis management case study that stemmed from his actions during a scare of cyanide in Tylenol pills is still shared in classrooms today.  It was one of the first lessons I learned in college studying PR.

Burke had a character that is highly revered around these parts.  He saved the Johnson & Johnson brand by accepting total responsibility and was accountable for everything his company did.  His memory will live on.

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