Tylenol Legend Passes Away at 87

by Vianka McConville

James Burke was Johnson & Johnson’s CEO from 1976 to 1989.  He was the man behind the handling of the “Tylenol comeback.”  The crisis management case study that stemmed from his actions during a scare of cyanide in Tylenol pills is still shared in classrooms today.  It was one of the first lessons I learned in college studying PR.

Burke had a character that is highly revered around these parts.  He saved the Johnson & Johnson brand by accepting total responsibility and was accountable for everything his company did.  His memory will live on.

Category: Taking Aim Tags: , , No Comments

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »


by Roger Pynn I’ve been pondering the difference between value and values more and more lately as I read about mill... Read More »

It’s National Punctuation Day! Punctuate Accordingly.

by Connie Mercado Let’s face it, the English language can be tough to learn to speak, as well as read.  For instan... Read More »

Comments are closed.