TMI

by Kim Stangle

There’s information and then there’s too much information, or TMI as it’s commonly referred.

In a news release announcing the appointment of its new chief marketing officer, HubSpot, an inbound marketing company, surely crossed into TMI territory with its diatribe disguised as news.  The release –which delves into reasons for the new appointment (ethical violations) – sounds more like a police report than a progressions release for an incoming executive.

Given their industry prowess, it’s hard to believe that HubSpot’s leadership would allow so many sordid details to be released.  Sure, it shows their board acted quickly to remove an employee they deemed potentially harmful to their brand, but did they consider how harmful it may be to air all the dirty laundry while they were at it?

News releases can still be a powerful tool to tell your company’s story, just be mindful of which story you tell.

Category: Taking Aim Tags: , , 2 Comments

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