by Vianka McConville
Categorizing a whole generation can be tough, but marketers and communicators – and a range of other professionals – do it often to millennials. One box must fit all. It doesn’t.
Fast facts debunking common millennial misconceptions:
- According to a Harvard Business Review article, millennials are focused on work not socializing.
- According to a study from the American Press Institute, 69 percent of millennials get the news daily and 85 percent say that keeping up with the news is at least somewhat important to them. The study goes on to assert “this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.”
These values look familiar.
The only difference between the millennial generation and others before is technology. Millennials grew up with it and use it to their advantage.
As communicators, we have the power to change perception or feed into the negative. We need to take the time to understand the makings of each generation or group we wish to target or represent and do so accurately.
The real game changer is technology, not altered values.