The Tech Generation


by Vianka McConville
Categorizing a whole generation can be tough, but marketers and communicators – and a range of other professionals – do it often to millennials.  One box must fit all.  It doesn’t.
Fast facts debunking common millennial misconceptions:

These values look familiar.
The only difference between the millennial generation and others before it is technology.  Millennials grew up with it and use it to their advantage.
As communicators, we have the power to change perception or feed into the negative.  We need to take the time to understand the makings of each generation or group we wish to target or represent and do so accurately.
The real game changer is technology not altered values.

Category: Taking Aim Tags: , , , , No Comments

Dangers of Cut & Paste

by Roger Pynn I always feel bad when I’m reviewing résumés and come across an applicant who self-eliminates with ... Read More »

Sticks and Stones

by Dan Ward “Sticks and stones may break my bones, but words will never hurt me.” When and why did that rhyme I ... Read More »

Mistaken Identity

by Dan Ward Have we lost our ever-loving minds? When I first read that ESPN pulled a broadcaster from covering an up... Read More »

Comments are closed.