Storytelling

Pynn Rogerby Roger Pynn

A reminder that in the end we in public relations are storytellers came from Seth Godin the other day when he offered insight on slogans.

What’s your brand’s story?  How much time do you take crafting and telling it?

Beyond what your public relations and branding team does to tell the story, how much attention do you pay to keeping the promise of your brand story?

That’s the essence of the term brand.  Beyond the buzzword it has become in marketing, brand management is as much about managing your culture as it is communicating your story.

Live up to the story’s promise and you’ll become known for it.  Stutter or stumble and your promise will become your curse. You have to live it every day.

Category: Roger Pynn, Taking Aim Tags: , , No Comments

Bringing the Community Back to Our Community Newspaper

by Dan Ward Kudos to the Orlando Sentinel and new editor-in-chief Julie Anderson not only for outlining what we can e... Read More »

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »

Three Tips Learned at the Hispanic Marketing Forum in Orlando

by Kacie Escobar Did you know there are more Hispanics in the U.S. than people in Canada? Florida trails only Cali... Read More »

Comments are closed.