Sorry, AFLAC, the Duck Stops Here

by Kim Taylor

By now, you’ve heard that comedian Gilbert Gottfried was fired as the voice of the AFLAC duck for his insensitive tweets following the earthquake and tsunami in Japan.

After reading the tweets, I thought “of course they fired him” and “how could he?” but then I remembered … he’s Gilbert Gottfried.  He’s not exactly known for his family-friendly shtick.

Now, two days after they muted the duck, I’m wondering what AFLAC was thinking when they employed Gottfried as the voice in the first place.

When you hire someone to be the face or voice of your company, hiring criteria should extend far beyond the ability to quack.

Category: Taking Aim Tags: , , No Comments

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