Silence Wins

by Kim Taylor

Since the advent of social media, brands have been destroying their online reputations quicker than you can say “tweet.”  If you need an example, just read the latest gaffe from a certain fashion designer whose brand won’t be promoted with any extra web traffic in this post.

The events of September 11, 2001, gave brands a whole new challenge online.  There are some shameful examples of marketing missteps from companies big and small over the years—and, some of the big guys still haven’t figured it out.

Happily, one has.  Tuesday night, I caught this tweet from Whole Foods Market:

Twitter friends, our account will be silent tomorrow until 12 pm CST. We apologize in advance for the delay in responding. Thank you.

— Whole Foods Market (@WholeFoods) September 11, 2013

Notice:  it makes absolutely no mention to 9/11, yet I think it says everything it needs to about honoring an historical event.

Thank you, Whole Foods.  This post, too, can wait.

Category: Taking Aim Tags: , , No Comments

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