The Best

by Roger Pynn

Who wouldn’t like to be part of this list? “America’s 100 Best Corporate Citizens in 2014” compiled by Corporate Responsibility Magazine is a pretty heady company.

For public relations people it adds emphasis to what we tell clients all the time:  “Want your name in the media, do good things.”

And that doesn’t necessarily mean giving away great amounts of money … although that’s always nice.

What it means is that the media will cover you, and the public will recognize you, for what you do … not because a PR person pitches a story about how nice you are.  So be nice, be generous, be effective … be good at what you set out to do.

People will notice.

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