Target Missed

rpynn by Roger Pynn

I suppose that as much as I long for the good old days, I should like being mistaken for a youngster, but the email I received from Rutgers University via PRWeek’s sponsored message program is a classic failure where target marketing is concerned.

“Your Public Relations Career will take more than time and energy to grow,” it said.  “You need a strategy for career advancement.”

It offered a PR Certificate from Rutgers School of Communication saying “The Rutgers online program is the only one of its kind for mid-level PR and communications professionals like you.”  It promised to take me beyond PR 101.

After 40 years in the business, I hope I’m past the mid-level … and I hope the folks at Rutgers – a fine university – become better at targeting their prospects.

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