by Roger Pynn
Those who know me can attest that I have a pretty colorful vocabulary, and while I’m not necessarily proud of the fact that I have a tendency to swear perhaps a bit too often, I have no problem telling you that I have no words to describe how offended I was by an email that I received today with this bit of art embedded:
At the very least this is an exceptional example of not being familiar with your audience, but since this is just an email blast, it goes way beyond that.
If you don’t know your audience, you can’t tell whether they’d be offended by the kind of language we blacked out above because we didn’t want to offend anyone.
I sent this response to Elissa Jane Mastel, who lists herself as chief marketing officer of Chill Media North and uses the unique email address “firstname.lastname@example.org”:
“Elissa Jane … I find your email highly offensive, socially unacceptable and downright stupid.”
Actually, it goes way beyond stupid … and, clearly, they didn’t care who they offended.