Never Stop Learning


by Roger Pynn
I’m just back from the 78th Annual Conference of the Florida Public Relations Association, which I’ve had the honor to lead as its president for the last year, and I’m reminded of the critical importance of continuing education for professionals.
From the tremendous insight into leadership communication by senior Ketchum executives Jamey Peters and Chris Thorton to  an incredibly candid opening keynote presentation by SeaWorld Chief Corporate Affairs Officer Jill Kermes to an inspiring closing session of pick-up basketball with Gainesville Police Department Public Information Officer Ben Tobias on the power of viral video, PR practitioners had dozens of opportunities to gain valuable takeaways to improve their professional value from these general sessions to breakout talks and workshops.
And we didn’t just listen to fellow public relations people.  Florida Trend Publisher Andy Corty recruited Duke Energy Florida President Alex Glenn for a discussion called “Listen to the C-Suite,” with this powerful Florida business team exploring what our employers and clients expect of us.  Glenn’s belief in the power of public relations was refreshing.
To me, it is about public relations.  To others it may be about accounting, law or engineering … but my takeaway from these past few days was that we must never stop learning.  If you consider yourself a professional, align with an organization that can fulfill the need we all have for knowledge.
I’ve been incredibly fortunate to have the Florida Public Relations Association in my life since 1974.  It has shaped my career in more ways than I can count.  If you consider yourself a professional, align with an organization that can fulfill the need we all have for knowledge.  You’ll get a lot more than you pay for and if you take the time to become involved, you’ll get a lot more than you give.

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