Kicking the Bucket


by Roger Pynn
No.  This isn’t about that.
Sometimes you just run into a great piece of marketing savvy and it makes you smile.
I can usually be found most weekends visiting either a Home Depot or a Lowe’s store (or both) as I work on the old “Honey Do” list.  And, no … I’m not handy, but like everyone else, there’s always something to fix.
And, yes, like many of you I’ve bought one of those now ubiquitous orange buckets at Home Depot.  Until this weekend, I never even knew that there was a blue Lowe’s bucket.  As little research shows buckets are big business with the two home improvement giants aggressively pricing them a penny apart.
Bucket
Now, with this clever promotion, I’m betting many of us will question what color bucket suits us best.

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