by Roger Pynn
In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as director of youth marketing. Her Secrets to Millennial Marketing: be transparent, authentic, immediate and versatile.
As I read the article whose subhead promised to decode how millennials use smartphones, I thought “how interesting. At 65, those are exactly the things I demand if you’re going to market to me.”
Let’s hope all marketers are listening.