Eye-Catching

by Roger Pynn

Not sure whether I loved this or hated it, but I have to admit this JetBlue ad layout (snipped from the Orlando Sentinel’s online edition) stopped me in my tracks this morning.  I can’t remember ever seeing a newspaper rate card that offered to let me carve a hole in the middle of editorial space.

Double Truck

There’s no doubt it is eye-catching.  But when I went to clip it for this post, I couldn’t remember who the advertiser was … just that it made reading my newspaper this morning difficult.

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