Back to Basics

by Roger Pynn

After 30 years, I think I’ve seen just about everything in our business change.

But as I’ve written here before, the more things change … the more they stay the same.

And that is certainly true of the way to approach a problem.  I was reminded of that today when I’d wrestled with how to present for a client an overview of a strategy designed to get them out of a hole.

First I took an outline approach.  Then a narrative.  Then a graphic.

But in the end, what was missing was a clear statement of the problem … what we used to call the “situation analysis.”  So I wrote Situation Analysis on top of the page and described in three simple paragraphs just what we are dealing with … what the challenge is to the client organization and all of its stakeholders.

The rest becomes a piece of cake.  And it reminded me once more of our favorite quote from that legendary hunter Howard Hill, who sought out big game with just a bow and arrow.  He said:  “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with precision, you are not hunting at all … you are just walking in the woods.”

So true.  Unless you can see and understand your target, all you do is futile.  Hence, the title of our blog.

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