Anticipation

by Roger Pynn

I’ve kept a tiny crystal ball on my desk for 30 years … about the size of a large thimble.  And for all those years we’ve told our team, via Curley & Pynn’s Five Steps to Professional Success, to “Anticipate … Don’t Wait to Be Asked.”

So this LinkedIn post by futurist Daniel Burrus caught my eye today with this headline:  “Forget Lean and Agile – It’s Time to be Anticipatory.”  It is a good read, particularly for anyone who loves research and data.  Burrus talks about the difference between certainty and uncertainty, soft and hard trends … and the ability to know what’s next.

That fourth step in our statement of corporate culture is about the responsibility of our team to keep an eye on the horizon, and to look over it to see what could be coming next that might have an impact on our clients and the programs we develop for them.

Whether you’re concerned with the next big thing in your market or disruptive factors that may change your market altogether, a clear windshield is likely more important than a rear view mirror.

While a crystal ball would be even better, Burrus is spot on.  Monitoring trend data and knowing what you can count on is an essential skill.  As Fleetwood Mac’s Christine McVie urged us … don’t stop thinking about tomorrow.

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