Pearls of Wisdom for Moe’s

Keroes Heatherby Heather Keroes

“Welcome to Moe’s!”  Just hearing that phrase makes my mouth water and my stomach grumble as it yearns for burritos, chips and queso.  I subscribe to Moe’s Southwest Grill’s text alerts, which keep me informed of important burrito deals.  On Black Friday, for example, I would fully expect to receive (and did) a text offering me amazing burrito savings to help fuel my shopping.  But today marks the 74th anniversary of the attack on Pearl Harbor.  This isn’t a day when I would expect to receive the following text alert:  “Pearl Harbor Day got you HUNGRY? Swing by Moe’s for Moe Monday.”  Uh … yeah.  Pearl Harbor Day has me FAMISHED.

I could write much more than this about holiday exploitation and misinterpretation, but for some reason I thought Pearl Harbor Day escaped that fate.  This isn’t a day to vie for savings on a big screen TV, let alone a burrito.  As I write this, it is lunchtime, and I am indeed hungry, but I’m not craving Moe’s.

Category: Heather Keroes, Taking Aim Tags: , , 5 Comments

Marketing in the COVID Age: The Economy is Reopening! Now What?

 by Dan Ward As Florida readies for Phase II of a statewide reopening, many businesses are hustling to prepare for t... Read More »

Reviving Tourism After an Oil Spill Crisis: The Best Practices that Still Apply

 by Dan Ward It’s hard to believe 10 years have passed since an oil rig exploded in the Gulf of Mexico. I’ll ... Read More »

COVID-19: Rules for the Road Ahead

by Roger Pynn If I were in the market for a new car today, I’d beat a path to the nearest Mazda dealer. No, thi... Read More »

Comments are closed.