“Welcome to Moe’s!” Just hearing that phrase makes my mouth water and my stomach grumble as it yearns for burritos, chips and queso. I subscribe to Moe’s Southwest Grill’s text alerts, which keep me informed of important burrito deals. On Black Friday, for example, I would fully expect to receive (and did) a text offering me amazing burrito savings to help fuel my shopping. But today marks the 74th anniversary of the attack on Pearl Harbor. This isn’t a day when I would expect to receive the following text alert: “Pearl Harbor Day got you HUNGRY? Swing by Moe’s for Moe Monday.” Uh … yeah. Pearl Harbor Day has me FAMISHED.
I could write much more than this about holiday exploitation and misinterpretation, but for some reason I thought Pearl Harbor Day escaped that fate. This isn’t a day to vie for savings on a big screen TV, let alone a burrito. As I write this, it is lunchtime, and I am indeed hungry, but I’m not craving Moe’s.