Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.

Distributed Listening

by Roger Pynn A recent conversation among staff members led me to realize how important it is to learn how to talk out of both sides of your mouth ... Read More »

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Speak Their Language

by Julie Hall I had the opportunity last month to attend the Florida Public Relations Association (FPRA) Orlando Area Chapter’s breakfast meeting... Read More »

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Is It Worth the Hype?

by Kim Taylor How does a newspaper stay relevant in a dying business?  (No, this not a trick question.) At the Orlando Sentinel, you create a n... Read More »

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If It Isn’t News

by Roger Pynn One more reason not to trust anyone who utters or prints the words “breaking news” came today at where unsusp... Read More »

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Schedule PR Programs Around Google Trends

by Heather Keroes I’ve been using Google Trends and AdWords recently for keyword planning and when I saw this article posted on Ragan’s PR Dail... Read More »

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