Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.

Generational Decoding

March 4, 2015 Category: Roger Pynn, Taking Aim

by Roger Pynn In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as direct... Read More »

Tags: Advertising, marketing communications, pr firm orlando No Comments

Government Cat Herding

March 2, 2015 Category: Roger Pynn, Taking Aim

by Roger Pynn Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot and the yar... Read More »

Tags: leadership, pr firm orlando, Public Affairs No Comments

Start with the “Why”

March 2, 2015 Category: Taking Aim

by Ashley Tinstman Today, you have to write a news release. Tomorrow, you need to finish two blog posts. Next week, you’re planning a major ... Read More »

Tags: Media Relations, pr firm orlando, Public Relations No Comments

Media Crystal Balls

March 2, 2015 Category: Roger Pynn, Taking Aim

by Roger Pynn I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.” It asked, “Can... Read More »

Tags: Media Relations, pr firm orlando, Technology No Comments

Is it Gold? Is it Blue? Does it Matter?

February 27, 2015 Category: Heather Keroes, Taking Aim

by Heather Keroes In non-news news, while perusing Facebook last night I watched a number of friends argue over a black and white … no, a white a... Read More »

Tags: Journalism, pr firm orlando, Social Media 1 Comment