Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


Generational Decoding

by Roger Pynn In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as direct... Read More »

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Government Cat Herding

by Roger Pynn Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot and the yar... Read More »

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Start with the “Why”

by Ashley Tinstman Today, you have to write a news release.  Tomorrow, you need to finish two blog posts.  Next week, you’re planning a major ... Read More »

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Media Crystal Balls

by Roger Pynn I got an invitation today to a webinar titled “Using Big Data to Predict the Biggest Nights in Entertainment.”  It asked, “Can... Read More »

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Is it Gold? Is it Blue? Does it Matter?

by Heather Keroes In non-news news, while perusing Facebook last night I watched a number of friends argue over a black and white … no, a white a... Read More »

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