How is Steve Jobs Still Newsworthy?
by Vianka McConville Steve Jobs, former Apple CEO, may have died in October 2011, but that means nothing to the media. Almost five years later... Read More »
Category: Taking Aim
The Space Between the Ads
by Roger Pynn We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads” as media ... Read More »
Tags: Advertising, Journalism, PR Firm Orlando No Comments
A Policy of Fairness
by Kim Taylor One of the greatest perks of small business is the ability to be flexible on the fly. Sure, we have rules and structure in place ... Read More »
Tags: Customer Experience, Customer Service, PR Firm Orlando 1 Comment
Generational Decoding
by Roger Pynn In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as direct... Read More »
Tags: Advertising, Marketing Communications, PR Firm Orlando No Comments
Government Cat Herding
by Roger Pynn Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot and the yar... Read More »
Tags: Leadership, PR Firm Orlando, Public Affairs No Comments