Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.

How is Steve Jobs Still Newsworthy?

by Vianka McConville Steve Jobs, former Apple CEO, may have died in October 2011, but that means nothing to the media. Almost five years later... Read More »

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The Space Between the Ads

by Roger Pynn We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads” as media ... Read More »

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A Policy of Fairness

by Kim Taylor One of the greatest perks of small business is the ability to be flexible on the fly.  Sure, we have rules and structure in place ... Read More »

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Generational Decoding

by Roger Pynn In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as direct... Read More »

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Government Cat Herding

by Roger Pynn Remember when the U.S. succumbed to global pressure (and that of the engineering community) to abandon the inch, the foot and the yar... Read More »

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