Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


When Your Statement Becomes the Story

by Vianka McConville A longtime New York Times TV sports and business reporter was looking for a bit more feeling from sponsors of the World Cup i... Read More »

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Just Couldn’t Wait

by Roger Pynn Sometimes I wonder why advertising folks go to the effort (and cost) of some of their promotions. When I got this bill (I won’t ... Read More »

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Who Represents Your Brand?

by Kim Stangle When we make hiring decisions, we look for talented individuals who possess the skills necessary to serve our clients.  But beyond ... Read More »

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Full Disclosure

by Dan Ward ABC took a big hit to its credibility last week, not only because of George Stephanopoulos’ failure to report $75,000 in donations to... Read More »

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Mashable’s Not Lovin’ It

by Dan Ward Mashable’s Seth Fiegerman is correct.  The video released Monday by McDonald’s CEO Steve Easterbrook – discussing his growth pla... Read More »

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