Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.

Where Have All the Watchdogs Gone?

September 8, 2008 Category: Roger Pynn, Taking Aim

by Roger Pynn Oh what a tangled web we’ve woven. If you’re a United Airlines shareholder you’re probably wishing Al Gore had never invented... Read More »

Tags: Advertising, Media Relations, PR Firm Orlando 1 Comment

Now Here’s a Guy Who Takes Aim …

September 2, 2008 Category: Roger Pynn, Taking Aim

by Roger Pynn Reading Seth Godin’s blog is always a reminder to “keep it simple stupid.” He has a way of smacking you in the face with the ... Read More »

Tags: Advertising, Blog, Marketing Communications 1 Comment

Targeted Messages More Important than Ever

August 29, 2008 Category: Roger Pynn, Taking Aim

by Roger Pynn Communicators – marketers, advertising folks and public relations people – talk a lot about target audiences, and as Brian Reich ... Read More »

Tags: Marketing Communications, PRSA, Public Relations 1 Comment

Power is in the Hands of the Beholder

August 29, 2008 Category: Taking Aim

by Dionne Aiken Stefan Bucher is a graphic illustrator, designer and writer, who runs 344design studio out of L.A. He's done work for notable cli... Read More »

Tags: Digital Marketing, Marketing Communications, PR Firm Orlando 2 Comments

Talking Points that Bite

August 27, 2008 Category: Roger Pynn, Taking Aim

by Roger Pynn With the political conventions in full swing, everyone’s using talking points … and accusing each other of spewing them. But in... Read More »

Tags: Marketing Communications, Public Relations, Strategy No Comments