Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


A Logo is Not a Brand

by Kim Stangle A brand is a promise you make to your stakeholders.  It’s delivering on who you say you are as an organization, person or otherwi... Read More »

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Happy Campers

by Dan Ward (Disclosure: my sister is a Camping World general manager, but I’ve never set foot in one of their stores. Sorry, sis.) There has ... Read More »

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Go Beyond the Headline

by Dan Ward The CIO.com headline, “6 ways Twitter can help your business go beyond PR” quickly grabbed my attention.  Maybe I could learn some... Read More »

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In Defense of the FAM Tour

by Dan Ward I don’t work with or for Visit Florida, so I have no inside knowledge of the “secrecy” issues raised by the Orlando Sentinel’s ... Read More »

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Careful What You Ask For

by Kim Stangle Social media has given way to a new age of marketing where engagement is far more important than just pushing your message out.  En... Read More »

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