Category: Taking Aim

Inspired by a quote from the most celebrated bow and arrow hunter of all time about detailed planning and careful execution, our blog, “Taking Aim,” offers a look inside the minds of Curley & Pynn’s strategic thinkers.


Never Say Never

by Roger Pynn We can all hope that British Airways never again has an IT failure like the one that stranded thousands of passengers over the weeken... Read More »

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It is Still “WIFM?”

by Roger Pynn Kudos to McKay Advertising’s Christian Bayne for this post titled Brand Marketing is BS. I’ve written before about my disdain ... Read More »

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Citizen Journalists Are Always Ready – Are You?

by Dan Ward In the aftermath of the United Airlines “re-accommodating” incident, we’ve seen more headlines about airlines acting badly, usual... Read More »

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This is Not a PR Gaffe

by Roger Pynn I knew I’d see the headline sooner or later: 6 other PR Nightmares: United fiasco among worst corporate gaffes  The Bloomber... Read More »

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Should Fact-Checks Have Expiration Dates?

by Dan Ward I’ve written often about my concerns about the “fact check” genre.  When journalists review statements and assign grades such as... Read More »

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