Just Couldn’t Wait

Pynn Rogerby Roger Pynn

Sometimes I wonder why advertising folks go to the effort (and cost) of some of their promotions.

When I got this bill (I won’t embarrass the advertiser because I take enough pot shots at them already), I wondered if perhaps the ad folks just wanted me to have a good laugh.

IMG_4888

Or did they think I would enthusiastically rip open the envelope to see what new form they had chosen to ask me to pay my annual bill?  When I finally got around to opening it a few days later, it looked the same to me.

There’s a lesson here:  paper real estate like a monthly statement can be very valuable, but as with all other consumer communication you ought to make the message matter to the receiver.

Category: Roger Pynn, Taking Aim Tags: , , No Comments

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »

Value(s)

by Roger Pynn I’ve been pondering the difference between value and values more and more lately as I read about mill... Read More »

It’s National Punctuation Day! Punctuate Accordingly.

by Connie Mercado Let’s face it, the English language can be tough to learn to speak, as well as read.  For instan... Read More »

Comments are closed.