Its that Prufreeding Thyme Agin

Dan Wardby Dan Ward

Now that copy editors have gone the way of the Dodo bird, I find myself reminiscing about college proofreading exercises every time I read a news story.

No, I’m not picking on my hometown paper (again).  It seems like any news article I read, in print or online, contains more and more mistakes.

I realize that there are fewer people to edit copy nowadays, but proofreading and editing should be the job of everyone in the news business (and in any communications field).

Each grammatical error, each spelling mistake, each missing word kicks the reader out of the story.  You find yourself focusing on the writer rather than the subject matter he or she is trying to describe.

Proofreading is so important to us that we often have applicants complete a proofreading exercise during interviews.  From now on, we might just hand them a red pen and a newspaper.

Category: Dan Ward, Taking Aim Tags: , , 3 Comments

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »

Value(s)

by Roger Pynn I’ve been pondering the difference between value and values more and more lately as I read about mill... Read More »

It’s National Punctuation Day! Punctuate Accordingly.

by Connie Mercado Let’s face it, the English language can be tough to learn to speak, as well as read.  For instan... Read More »

Comments are closed.