It’s Award Season

by Vianka McConville

Awards season did not wrap up with the Grammys this past weekend.  The Florida Public Relations Association (FPRA) Orlando Area Chapter wants to celebrate your achievements and success stories in PR from the past year at the annual Image Awards in April, but why should you care? 

The goal in executing strategic communications plans is rarely to win awards.  Well-researched plans drive results, and plans that include entering awards programs capitalize on an opportunity to keep the momentum going.  Taking home the gold raises a company’s expert status as it receives third-party validation for knowledge and skill in the field, and showcases credibility for recruitment.

Image Awards highlight best practices, outstanding public relations programs and promote the development of public relations professionalism in our state.  Consider submitting an FPRA Image Award.  If you need further convincing, my colleague, Kerry Martin, wrote a white paper on “Winning Awards as a Winning PR Strategy” last year.  Take a look.

Category: Taking Aim Tags: , , , No Comments

Keeping Yourself Awake at Night

by Connie Mercado One of our philosophies at Curley & Pynn is “Focus on what keeps the client awake at night.... Read More »


by Roger Pynn I’ve been pondering the difference between value and values more and more lately as I read about mill... Read More »

It’s National Punctuation Day! Punctuate Accordingly.

by Connie Mercado Let’s face it, the English language can be tough to learn to speak, as well as read.  For instan... Read More »

Comments are closed.