It’s Award Season

by Vianka McConville

Awards season did not wrap up with the Grammys this past weekend.  The Florida Public Relations Association (FPRA) Orlando Area Chapter wants to celebrate your achievements and success stories in PR from the past year at the annual Image Awards in April, but why should you care? 

The goal in executing strategic communications plans is rarely to win awards.  Well-researched plans drive results, and plans that include entering awards programs capitalize on an opportunity to keep the momentum going.  Taking home the gold raises a company’s expert status as it receives third-party validation for knowledge and skill in the field, and showcases credibility for recruitment.

Image Awards highlight best practices, outstanding public relations programs and promote the development of public relations professionalism in our state.  Consider submitting an FPRA Image Award.  If you need further convincing, my colleague, Kerry Martin, wrote a white paper on “Winning Awards as a Winning PR Strategy” last year.  Take a look.

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