Is It Worth the Hype?

by Kim Taylor

How does a newspaper stay relevant in a dying business?  (No, this not a trick question.)

At the Orlando Sentinel, you create a network … or portal if you will … of local bloggers.  Nothing about this concept is new, though, just maybe new to the Sentinel.

Hypeorlando, a website owned and operated by the Sentinel, promises to be the place “where Orlando blogs.”  They accept pitches from both established and would-be bloggers and decide based on the pitch whether to crown the blogger with the coveted title of hypeorlando blogger.  As I scrolled through the directory, however, it’s fairly easy to assume that the qualifying parameters are far from strict.

I immediately looked for some of my favorite Orlando bloggers to see if they’d hopped aboard the hype train, but I could only find one.   The site launched just a couple weeks ago, so sparseness is to be expected.   But, then I wondered whether it would be useful for this blog or my personal blog and headed over to the FAQs.

Some interesting head-scratchers:

-If you already have an established blog, you are not permitted to double-post content from your blog to your hypeorlando blog.  I get this.  They say it’s to please Google, but let’s be honest, why would someone read your post here if they’re already reading it on your blog.

-If you want to spread the word about posts you’ve written, you are encouraged to spread the word … does that mean hypeorlando isn’t actually “hyping” Orlando?

-They will sell you ads on their site—for a fee, of course.

While I’m all about growth in social media, especially if it spreads the word about Orlando, my takeaway from hypeorlando is that it’d be a fine place to start your blogging career, but if you’re an established blogger with an audience that you’ve grown and cultivated, there’s little in it for you.

Have you checked out hypeorlando?

Category: Taking Aim Tags: , , 2 Comments

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