I suppose it’s sort of a given in public relations, right? Maybe that’s why we find ourselves somewhere between a giggle and a wince when we hear it. What does being a “people person” really mean, anyway?
If you’re a people person, by definition, you’re a person who enjoys or is particularly good at interacting with others. That doesn’t mean, however, that you’re suited for a career in PR … you could just as easily be a car salesman.
Sure, to work in our industry, dealing successfully with the public is essential. But, more essential is your ability to build relationships with clients, media, other stakeholders, peers, and the list goes on.
Convince your potential employer that you’re a connecter, a masterful networker and a skilled relationship-builder. I promise it’ll go further than being a “people person.”