Category: Heather Keroes

Breaking Up is Hard to Do

by Heather Keroes “A Fond Farewell… Thank You for Shopping at Borders” – I wasn’t too surprised to see this message in my inbox the other... Read More »

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Entrusting Your Team with Facebook

by Heather Keroes Several years ago I worked for a company that decided to block social media access.  As public relations professionals, my depar... Read More »

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Your Brand – Live on Facebook

by Heather Keroes I’ve been keeping an eye on live video service provider Ustream since Shakira used it to debut her music video for “Give It U... Read More »

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Sweet Success

by Heather Keroes If you had told me that I would end up ordering 6,500 cupcakes for anything, I would have never believed you.  And yet, there I ... Read More »

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What’s Your Press Release Worth?

by Heather Keroes Recently I read an article in Forbes that calls press releases, in most cases, “a worthless bother.”  And I didn’t entirel... Read More »

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