Effective Advertising

by Kim Stangle

We’re all too familiar with the junk that floods our Facebook timelines.  I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend.  And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.

This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.

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It’s a simple, but clever image and an even simpler message that hit home.  Is your advertising breaking through the clutter?

Category: Taking Aim Tags: , , No Comments
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