Effective Advertising

by Kim Stangle

We’re all too familiar with the junk that floods our Facebook timelines.  I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend.  And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.

This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.

400393_10150536150633305_285777870_n

It’s a simple, but clever image and an even simpler message that hit home.  Is your advertising breaking through the clutter?

Category: Taking Aim Tags: , , No Comments

Quick … Protect the Children!

by Roger Pynn Sometimes you wonder what the standard is for breaking news reports. For subscribers to the Orlando Sen... Read More »
Orlando Florida Message and Media Training

Five Questions with Yvan Quintero

by Karen Kacir It’s my pleasure to introduce our newest team member, Yvan Quintero, who brings a wealth of knowledg... Read More »

Fact or Fake – Opinion Journalism Here at Home

by Dan Ward Last July I printed what has become a regular rant about “fact-checking,” the process through which n... Read More »

Comments are closed.