by Kim Stangle
We’re all too familiar with the junk that floods our Facebook timelines. I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend. And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.
This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.
It’s a simple, but clever image and an even simpler message that hit home. Is your advertising breaking through the clutter?
