Category: Dan Ward

Want to Avoid Negative Reviews? Provide Better Service.

by Dan Ward Mashable reported on Monday about the Union Street Guest House in Hudson, NY, which threatens to fine guests $500 for negative reviews.... Read More »

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Don’t Repeat Negative Language

by Dan Ward One rule of media training that we stress time and again in our Message Matrix® program is “don’t repeat negative language, even t... Read More »

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A Smiley Face with a Red Pen

by Dan Ward I realize I’m late to the game in commenting on Walmart’s classic response to a New York Times attack piece, but after reading the ... Read More »

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The Abridged Truth About Nixon

by Dan Ward I’ve always been a fan of Ben Stein and his essays, and not just because as a teenager I could recite the entire script of “Ferris ... Read More »

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Missing the Target … by About 1,000 Miles

by Dan Ward We write often here about targeted marketing, and occasionally, marketing that misses the target.  But missing the target by 1,000+ mi... Read More »

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