Everything Else

by Dan Ward

I read a tweet today in which George Orwell was quoted: “Journalism is printing what someone else does not want printed; everything else is public relations.”

We’ve written often on these pages about the changing industry of public relations and how we often tell client stories in ways that no longer involve journalists.

Orwell today could just as easily say that public relations is telling stories that deserve to be told, but which journalists do not see fit to print.

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