by Kerry Martin
On a recent trip to visit my sister in Charleston, South Carolina, she booked a walking ghost tour as a fun way for us to explore the historic downtown district. Our tour guide came prepared with photos taken around a number of places, from restaurants to hotels to cemeteries. A particular church’s graveyard that we walked by had somewhat of a famous story and photo to match.
Below you’ll see the image that he showed us: in front of one of the gravestones is what appears to be a cloaked figure kneeling on the ground.
The story is that this image was taken exactly 99 years after the death of the person buried there: a stillborn baby whose mournful mother died six days later and shares the grave.
Whether the photo is a fake or not, the tale left an impression on the group because everyone was pushing up against the bars of the fence to get a better view. And that’s when I saw it … a great example of using every opportunity to tell a story.
With probably a dozen different ghost tours making their stop at this location, this is a church taking some perhaps unwanted attention and using it to showcase their statement of faith and bring in more parishioners.
Amen to their clever use of marketing!