Aligning Actions with Company Values

by Kim Stangle

In a completely mind-blowing move, outdoor retailer REI is closing their stores on Black Friday and paying their 12,000 employees to spend time outside instead.

rei-logo

Forbes.com quotes their CEO as saying:

“For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth. We’re a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us.”

Can you think of a better way to communicate your company values to both internal and external audiences than making a move like this?

Words are great, but actions are better.

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