by Dan Ward
Interesting announcement from the Orlando Sentinel today regarding its new subscriber-only digital publication for Central Florida’s business community.
GrowthSpotter (a name sure to spawn some dermatologist jokes), is being billed as a daily newsletter that can be read in 10 minutes, giving business users “an edge to help them make smart decisions.” If the trademark filing is any indication, the Sentinel may have plans to expand beyond business coverage into news regarding “social and cultural development” as well.
No word yet on pricing, but the Sentinel promises content developed by a new team of business journalists and provided to subscribers “before it’s reported somewhere else.”
That’s a worrisome phrase, suggesting that content may not be exclusive to subscribers, but merely provided to them before being published on other Sentinel platforms.
If it works, it could create a badly needed revenue boost for the Orlando Sentinel Media Group, though it remains to be seen whether the local business community will invest in the service. It also will be interesting to follow whether the focus on GrowthSpotter will have any impact on the Sentinel’s existing business coverage, which has been expanding in recent months.
At the very least, it’s a new resource for Central Florida’s PR community to follow, and could provide new opportunities for us to share information about our clients and companies with those who have an interest in Orlando’s continued growth.